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Reflections Parks

We reimagined what Modern Day Explorers think of the traditional holiday park.

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We Are Explorers partnered with Reflections Holiday Parks to help reframe what we think of when we imagine a ‘traditional’ holiday park, and instead focus on the ‘natural’ side of the parks.

Through a multi-channel approach, Reflections was positioned as a homebase for the explorer seeking proximity to nature, within the safety and convenience of a community. Our authentic approach and depth of storytelling struck a chord with our highly targeted audience generating an impressive 19% engagement rate.

I Swore I'd Never Stay in a Holiday Park...Until Now
8 Lesser Known Adventures in NSW
Client
REFLECTIONS HOLIDAY PARKS
Campaign Year
2023
Services
EDITORIAL, IMAGERY, SOCIAL, EMAIL, DISPLAY, LANDING PAGE
Website
REFLECTIONSHOLIDAYPARKS.COM.AU
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KEY PERFORMANCE

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K
Total WAE Reach
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K
Total Engagement
wee jasper-30
BEermagui-18

PAGE VIEWS

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Total Page Views

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Acknowledgement of Country

We acknowledge that this land on which we tread, whilst beautiful and revered by us, has even deeper layers of significance for its Traditional Owners; we pay our respects to elders past, present and emerging.

We Are Explorers is aware that the land is never truly being explored anew, given the ancient cultures that came before us who still call this land their home.

We believe business can be a force for good, so in 2020 we became a Certified B Corporation® after a rigorous assessment. We’re now part of a movement of companies committed to the highest environmental and social standards. We’re here to shake up the economy and work towards a better world, because change only happens when you make it. You in?
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