Destination NSW
We inspired road trip travel to regional NSW during the pandemic via a personalised quiz and custom map.
We were tasked to develop a campaign that invited NSW residents to get out and experience the state by deepening the awareness of NSW’s 12 road trips by focusing on passion points.
We created an advanced trip planning tool, that housed 12 NSW Road Trips populated with stunning images and compelling copy. The tool covered 500+ points of interest for travellers planning road trips in NSW.
An interactive quiz encouraged the audience to discover their road trip personality (Nature Frother, Taste Chaser, Culture Kid or, Day Seizer), and provided them with the three NSW road trips that would suit them best.
A multichannel digital campaign was then promoted through We Are Explorers channels (social, EDM, paid, display, editorial) to activate quiz entrants and drive adventure planning!
Client
DESTINATION NSW
Campaign Year
2021
Services
EDITORIAL, Imagery, VIDEO, GRAPHIC DESIGN, iNFLUENCER PROMOTION
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