Tourism Tasmania
As part of the Unordinary Adventure brand play we crafted stories that showcased the lesser experienced corners of Tassie.
Infused with authentic storytelling and SEO strategy, this media campaign leveraged freshly-captured content to provide practical information and awe-inspiring moments to reach and ignite a passion-first audience.
The first part of this campaign had broad appeal with a list-style article and an accessible, yet unique, hike. This was followed up with the more niche and immersive experiences of fly fishing and kayaking.
The activity reached 2+ million keen adventurers – predominantly in Australia and NZ. Page views totalled over 50K with high level engagement over a large audience.
Client
TOURISM TASMANIA
Campaign Year
2023
Services
EDITORIAL, IMAGERY, SOCIAL, EMAIL, DISPLAY
Website
Share
KEY PERFORMANCE
0
M
Total WAE Reach
0
M
Total Campaign Impressions
ENGAGEMENT
0
K
Total page Views
0
k
Link Clicks
0
MIN
Average Read Time
0
M
IG Reel Views
