Who is the Modern Day Explorer? The energetic young family? The recently retired, nature-loving couple? Or the best friends that love seeking new adventures, mixed with a bit of comfort?
Being an Explorer isn’t limited to one particular demographic. We developed and produced a content series with Star RV called STAR STORIES that celebrated the accessibility and openness of living adventurously. Our video series captured the lives and philosophies of three Modern Day Explorers experiencing the joys of getting out on the road in an RV first-hand.
With an aim to grow brand awareness within a younger demographic, Explorer Studios created captivating video and imagery, followed by a multi-tiered We Are Explorers media campaign consisting of 3x editorials, each delving deeper into the stories and adventurous lives of the talent.
The content was accompanied by social media promotion, email marketing, and display advertising that boosted awareness across all of our platforms.
