Mackay Isaac Tourism
We put Mackay Isaac on the radar with a bold, experience-driven campaign that reached nearly 2 million Australians.
Mackay Isaac approached us to produce a fun and adventure-packed campaign to inspire more people to explore their region. By tapping into our unique crew of adventure creators – the Explorer Network – we showed travellers how to turn a quick trip into a full-tilt adventure.
We wanted to put the Mackay Isaac region on the map for our audience by inspiring more people to visit. Many of our readers knew of the area but had little to no idea what makes it so unique. So, we kept it deeply relatable, fun inclusive, and made sure the campaign spoke to adventurers of all ages.
Two of our Explorers hit the road for five days, capturing the best of the region through three editorials, three reels, a dedicated landing page, and an interactive map. We backed it up with a solid push across socials and EDMs. The result? Over 1.75 million impressions.
A big win for road trips, regional exploration, and getting more people out there experiencing it for themselves. Win, win, and win!
