Hoka
We promoted Hoka to the Australian outdoor market through a story-driven media campaign celebrating 'Trailblazers'.
We were tasked with delivering two key components:
Our talent and content strategy focused on ‘Trailblazers‘; celebrating 3 women from across Australia with unique and diverse stories that drove deep resonance with the brand. Sam Gash, Bailey Seamer and Curvy Sam’s powerful stories then became the backbone of an extensive, stunning, and highly-successful media campaign across We Are Explorers’ website, socials, and emails.
Alongside the core editorial and video stories we produced a competition, gear first looks, and a dynamic display advertising campaign across targeted sections of the website for maximum visibility.
“We Are Explorers is a group of passionate humans, driven by an incredible love for storytelling and the outdoors. With meticulous attention to detail from brief to execution, they brought stories to life that truly connected with modern-day adventurers and our HOKA audience. Thank you for the passion and creativity!”