Hoka

We promoted Hoka to the Australian outdoor market through a story-driven media campaign celebrating 'Trailblazers'.

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Hoka are a global running brand and cultural phenomenon who inspire and equip a new generations of runners. They approached us to promote the trail runner category in the Australian market.

We were tasked with delivering two key components:

Create a branded-content series with strong human narratives
Execute a multi-channel media campaign that cut straight to the heart of the Australian adventure industry

Our talent and content strategy focused on ‘Trailblazers‘; celebrating 3 women from across Australia with unique and diverse stories that drove deep resonance with the brand. Sam Gash, Bailey Seamer and Curvy Sam’s powerful stories then became the backbone of an extensive, stunning, and highly-successful media campaign across We Are Explorers’ website, socials, and emails.

Alongside the core editorial and video stories we produced a competition, gear first looks, and a dynamic display advertising campaign across targeted sections of the website for maximum visibility.

Check Out The Campaign

Client

HOKA

Campaign Year

2024

Services

EDITORIAL, Imagery, VIDEO, GRAPHIC DESIGN, iNFLUENCER PROMOTION

Website

HOKA.COM

Part Doco Series

High Res Images

Impressions

Total Engagements

“We Are Explorers is a group of passionate humans, driven by an incredible love for storytelling and the outdoors. With meticulous attention to detail from brief to execution, they brought stories to life that truly connected with modern-day adventurers and our HOKA audience. Thank you for the passion and creativity!”