Australia's South West
Two engaging campaigns highlighting trails, culture, and adventure positioned Australia’s South West as a premier destination..
Australia’s South West called on us to get Aussie adventurers stoked about what is on offer within this glorious pocket of the country.
Our partnership with began with a vibrant campaign designed to highlight the region’s diverse adventures, focusing particularly on hiking trails and encouraging visitors to explore beyond the paths into local food, culture, and experiences. Through immersive multimedia storytelling, we captivated our audience, generating nearly 200,000 video views and exceeding expectations with 13,299 total pageviews – more than double our editorial benchmarks. The strong audience engagement rate of 33%, along with over 1,100 clicks directly through to the client’s website, illustrated a deep resonance with our content.
Building on this successful foundation, we further collaborated to spotlight the newly developed Wambenger Trail Network. Targeting mountain bikers of all skill levels, we produced energetic editorials and dynamic social content that reached over 750,000 adventurers, achieving a remarkable 39% engagement rate – more than twice the 16% benchmark. Our audience was inspired by the stunning imagery and compelling storytelling, resulting in many direct interactions with the Wambenger Trails Network App.
These projects collectively underscore the immense value of sustained, long-term partnerships with our clients. By continuously deepening regional storytelling, we’ve not only driven impressive engagement but also solidified Australia’s South West as an essential destination for adventure seekers.
