Content-led media partnerships that place brands at the centre of Australia’s modern outdoor culture.
Recent Partners:
We Are Explorers is Australia’s leading adventure and outdoor publication, reaching more than 2 million Australians each month across our website, social channels and newsletters.
We go beyond traditional advertising by putting clients inside real adventures that drive action, not just attention. Our audience doesn’t just consume content; they plan trips, buy gear and seek out experiences.
Every media partnership is built around a clear commercial objective. Each brief is unique, but common strategic approaches include:
Product Launch Platform
Putting new products and experiences into real adventures so people don’t just see them: they want to try them.
Destination Demand Builder
Turning destinations into must-visit experiences through immersive storytelling and itinerary-led discovery.
Community Engagement Engine
Mobilising audiences into active participants who interact, contribute and advocate for the brand.
Market Entry Engine
Launching global brands into Australia with cultural credibility from day one.
Always-On Discovery System
Building long-term content ecosystems that keep brands consistently discoverable by new explorers over 12–24+ month horizons.
Hoka
Mackay Isaac Tourism
Australia’s South West
Act Local
Venture Taranaki
