New Balance X Bloody Mission
We launched New Balance’s Hierro V9 trail runner with a purpose-driven campaign that turned a 480km Tasmanian relay into a moment of grit, impact, and adventure.
New Balance wanted to launch the Hierro V9 with more than a product push – they wanted purpose. So we teamed up with The Bloody Mission to spotlight five legends as they ran a 480km relay across Tasmania, raising funds and awareness for the Leukaemia Foundation and adventuring ‘for those who can’t’.
Our job was to turn that mission into a movement. Through social video, editorial features, first looks, and reviews, and creator amplification, we captured the grit, humour, and heart of the journey, while showing the Hierro V9 performance cred.
To cap it off, we co-hosted a Hobart finish-line event: part fundraiser, part celebration, anchored around the question that lit up our channels: How far would you run to get to the pub?
The campaign spanned editorial, socials, video, EDMs and display, powered by authentic, purpose-led content. It resonated deeply with our audience and delivered above-benchmark performance across every channel.
