We engaged 11 talented content creators with their own targeted audiences to create a selection of Instagram reels and images in response to three creative ideas.
Lululemon’s winter range was front and centre across the creators channels, driving incredible conversations about the brand and the product.
Locations included:
- New Zealand’s Milford Sound
- Flinders Ranges, South Australia
- Pink Lake, South Australia
- Bellingen, New South Wales
- Belmore Falls, New South Wales
- The Blue Mountains, New South Wales
- The Snowy Mountains, New South Wales
- Yamba, New South Wales
Client
LULULEMON
Campaign Year
2022
Services
iNFLUENCER AGENCY, CONTENT CREATION
Website
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