Kaon
We supercharged the launch of a new brand platform 'For The Outsiders' through stunning content and media activity.
We partnered with Kaon to deliver a world-class content suite that brought to life their exciting new brand platform – ‘For The Outsiders’ – and then drove awareness through a paid media campaign with We Are Explorers.
With cinematic and inspirational storytelling at its beating heart, we identified talent who embraced outdoor lifestyles and represented the outlier spirit of the brand.
Our team then strategised and executed a shoot that encapsulated the elements of escape, connection, and heart so intrinsic to Kaon’s new positioning in the market. This was then complimented by a script from our in-house editorial team, leveraging our expertise in outdoor-centric copywriting.
Then came the engagement-first media push through We Are Explorers, targeting individuals relatively new to the 4WD lifestyle. The campaign was enormously successful based on both reach (nearly half a million Aussie adventurers experienced the campaign) and consideration – over 2,000 link clicks were driven to Kaon’s website.
You can find them on the open road.
Down forgotten tracks, amongst wind swept dunes, or feet up by the fire reliving the day that was.
Who are they?
They’re the outsiders.
To hear the birds at dawn, and ride every perfect break.
To feel the sting of just too much sun, or the waft of dinner from the camp oven.
The satisfaction of a river well-crossed, and of cutting the engine at camp in a place that few get to visit.
Outsiders are all-in on their dreams.
They’re on the road at 5pm, making the most of their weekend.
Their phone number is a radio channel.
Their kitchen is in the back.
Because if you’re going to chase this life, home has got to come along for the ride.