Hawai'i Tourism

A media and content partnership with care for place and cultural connection at its heart.

Home

We produced a mobile-first campaign that shifted the perceptions of Hawai’i; highlighting reverence for nature and the adventurous spirit of the island over Mai Tais and resorts.

To bring this to life, our team of expert content creators got on the ground and captured a five-part vertical format documentary series with supporting imagery.

Launched across We Are Explorers via narrative-driven editorial and video with additional promo via travel influencers, we delivered a soul-smacking campaign that dove deep into the unseen side of Hawai’i and showcased the ethos of Mālama – to take care of and protect.

This campaign lives on across video, cutdowns, and high-quality imagery owned assets provided to Hawai’i Tourism.

Check Out The Campaign

Client

HAWAI'I TOURISM

Campaign Year

2023

Services

EDITORIAL, Imagery, VIDEO, GRAPHIC DESIGN, iNFLUENCER PROMOTION

Website

GOHAWAII.COM/AU

Part Doco Series

High Res Images

Impressions

Total Engagements

Day 4 - Hawaiian Sails & Star Navigation

“Working with the We Are Explorers team is a dream. Their values align perfectly with what we’re trying to achieve here at Hawaii Tourism. And, where some other publications take a cookie-cutter approach to campaigns, I found that WAE put so much passion and creativity into ensuring our project was unique and fit our brand personality and objectives.”