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Great Northern Brewing Co.

We supercharged the Easter drinking period through an original activation that put Great Northern front and centre.

To boost their Easter drinking period, we ran a multi-channel site activation that challenged Aussies to find one of ten marlin sculptures hidden in the greatest campsites across the country.

Great Northern engaged We Are Explorers to inspire audiences to ‘Get Out There’ and breathe new life into their existing BCF campaign. 

By profiling ten authentic campgrounds across the country and hiding bespoke Marlin statues, audiences were encouraged to pack their bags and head out on an adventure to find and win the grand prize – a $10,000 BCF voucher.

This unique activation was social driven, fast moving, and embodied the campaign message in a fresh and exciting way.

Check Out The Landing Page
Client
Great northern brewing co.
Campaign Year
2022
Services
activation, event production, editorial, video, pr
Website
greatnorthern.com.au
Share
0
K
Aussie Adventurers Reached
0
%
Engagement Rate
0
K
Total Campaign Impressions
0
Marlins Found

"We Are Explorers are outdoor experts in the Australian media, so we knew they were the perfect partner to bring our BCF collaboration to life in a new and interesting way. Henry and the team have understood from the outset exactly what we wanted to achieve for our customers and have delivered a campaign with the outdoor magic that only they can.”

Hugh Jellie
Marketing Manager (Great Northern Brewing Co.)

Ready to start an adventure?​

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