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Eurobodalla

We shone a light on Yuin culture through film, stills, and a high-impact We Are Explorers media partnership.

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We won a competitive pitch to deliver a four part video series that explored local stories of the Yuin people; showcasing the many experiences available in the region that connect travellers to the land.

Targeting Sydney, Canberra, Regional NSW and Regional VIC audiences, the project smashed all targets, whilst creating a stunning unique content library for the destination.

Alongside additional integration with Jeep Australia, we also engaged PR agency Compass Studio to expand the campaign’s reach through consumer channels, reaching a total circulation of 6 million people, with a total AVE of $96,400.

Check Out The Campaign
Client
Eurobodalla
Campaign Year
2021
Services
Film, Imagery, MEDIA PARTNERSHIP, PR
Website
eurobodalla.com.au
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Link Clicks to Eurobodalla's Website
Eurobodalla Yuin People : Mother Gulaga

Thanks again for all your hard work over the past few months. The quality of the work you have produced to showcase Eurobodalla is top shelf. This will be a marketing piece that will sit with me for the remainder of my life. It has come together at such a crazy time in our lives down here. So from the bottom of my heart – thank you

Tim Booth
Manager (Tourism & Events) Eurobodalla Shire Council
Eurobodalla Yuin People : Clyde River
Eurobodalla Yuin People : Bingi Dreaming Track

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Acknowledgement of Country

We acknowledge that this land on which we tread, whilst beautiful and revered by us, has even deeper layers of significance for its Traditional Owners; we pay our respects to elders past, present and emerging.

We Are Explorers is aware that the land is never truly being explored anew, given the ancient cultures that came before us who still call this land their home.

We believe business can be a force for good, so in 2020 we became a Certified B Corporation® after a rigorous assessment. We’re now part of a movement of companies committed to the highest environmental and social standards. We’re here to shake up the economy and work towards a better world, because change only happens when you make it. You in?
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