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Act Local

We hit the road to showcase grassroots heroes driving environmental change, proving that big impact starts at the local level.

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When we discovered that 85% of our readers were deeply concerned about environmental threats — and importantly, that 80% were eager to get involved — we knew it was time to leverage our platform for action. Partnering with YouTube’s Sustainability Creator Program, we launched Act Local, a vibrant 26-part series celebrating local environmental heroes making big impacts in their communities.

Travelling up Australia’s stunning east coast aboard an Explorer Bus, host Cameron Doyle connected with extraordinary individuals driving grassroots change, each story highlighting the transformative power of local action:

  • Pete at Seabin using big data to save Sydney’s harbour
  • Evan upcycling old adventure gear in rural Victoria
  • Belinda growing a sea-roots movement of surfers fighting climate change
  • Martin building self-sufficient housing in the form of Earthships
  • Erchana who ran 150 marathons in 150 days to protect Australian wildlife

The Act Local series embodied our mission—making adventure and conservation inseparable through human-centered storytelling. We showcased relatable and powerful narratives, motivating viewers to consider how they could make meaningful changes themselves. The response was phenomenal, establishing Act Local as a permanent content vertical that continues spotlighting community-centric environmental action.

As a proud BCorp certified publication since 2020, we’ve always prioritized storytelling that not only inspires exploration but also cultivates stewardship of our natural world. Act Local reinforced this commitment, sparking widespread audience engagement and leaving a tangible impact by empowering viewers to drive environmental change in their own backyards.

Through Act Local, we’ve proven that meaningful change starts from the ground up, reaffirming our belief in the potential of every individual to protect and celebrate our planet.

View the Full Series here
Client
WE ARE EXPLORERS
Campaign Year
2024
Services
VIDEO
Website
WEAREEXPLORERS.CO
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We won Best Use of Video at the 2024 Mumbrella Publish Awards
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“We Are Explorers are incredible storytellers and another Australian voice finding a home on YouTube. The Act Local series is eye-opening and we at YouTube hope it encourages everyone to think about how they too can help have a positive impact on the environment. Make sure you subscribe and follow along!”

Ed Miles
Director - YouTube Australia and New Zealand

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Acknowledgement of Country

We acknowledge that this land on which we tread, whilst beautiful and revered by us, has even deeper layers of significance for its Traditional Owners; we pay our respects to elders past, present and emerging.

We Are Explorers is aware that the land is never truly being explored anew, given the ancient cultures that came before us who still call this land their home.

We believe business can be a force for good, so in 2020 we became a Certified B Corporation® after a rigorous assessment. We’re now part of a movement of companies committed to the highest environmental and social standards. We’re here to shake up the economy and work towards a better world, because change only happens when you make it. You in?
© COPYRIGHT 2024 WE ARE EXPLORERS