Helly Hansen
We showcased Helly Hansen’s Verglas, Loke and Odin ranges through real adventure storytelling that proved their performance across Australia’s wildest conditions.
When Helly Hansen set out to spotlight their Verglas, Loke and Odin ranges, they wanted more than clean studio shots – they wanted their gear tested, lived in and captured in the wild. That’s where we came in.
We sent trusted outdoor creators into diverse Australian landscapes to produce dynamic, UGC-style content that showed the product doing exactly what it’s built for: performing in real adventure conditions.
Through on-location video, stills and authentic creator storytelling, we positioned Helly Hansen as a go-to for technical, high-quality gear across climates, seasons and adventure styles. The rollout stretched across editorial, social, EDMs and display over a 6 month period, all grounded in a simple truth: real explorers, real environments, real performance.
The campaign didn’t just meet benchmarks; it blew past them. High-impact visuals, varied landscapes and relatable, adventure-first storytelling drove deep engagement across all channels, elevating Helly Hansen’s presence within Australia’s outdoor community.
