Eurobodalla
We launched Eurobodalla’s new Munjip and Mogo Trails with a high-impact campaign that turned fresh tracks into must-hike, must-ride adventures.
When Eurobodalla opened the Munjip and Mogo Trails, they wanted more than ribbon cutting – they wanted the trails to land as a cultural moment. That’s where we came in. Trail launches are our specialty, and this one was built to inspire riders and hikers across the country.
Two of the leading creators from our Explorer Network were among the first on the tracks, capturing their flow, scenery, and soul in words, photos, and video. From this came a bank of evergreen content — guides, reels, and stories — designed to spark consideration while giving our audience the practical know-how to plan their own adventure.
The campaign stretched across editorial, EDMs, socials, and display. At its core was authenticity: real explorers, real experiences, shared in real time.
The results spoke volumes. The Munjip editorial alone pulled in 17,000+ views with read times over four minutes. Reels soared to nearly half a million plays. EDMs cracked open rates above 70%. Overall engagement hit a staggering 72%, making it our best-performing campaign of 2025.
If it wasn’t already, Eurobodalla is now firmly on the adventure map: not just as a destination, but as a leader in trail experiences.
