Jeep
We teamed up with Jeep to fuel a year-long content journey across Australia’s wildest, most adventurous terrain.
In the most ambitious content-led campaign we’ve ever tackled, Jeep partnered with We Are Explorers for a 12-month, full-throttle, user-generated content series that spanned every state and terrain Australia has to offer.
This was a love letter to adventure—from climbing crags to coastal dives, dust-covered 4WD missions to spontaneous road trips and long weekends under the stars.
To bring this to life, we engaged key creators from our unique Explorer Network – an incredibly talented and diverse collective of adventurers, photographers, filmmakers, and writers who live and breathe the outdoors. Their content formed the backbone of the project, allowing us to lean into niche subject matter and specific communities with genuine credibility and clout.
The output was immense: 7 editorial features, 3 gear breakdowns, 6 high-energy reels, a custom campaign landing page, and a Jeep-branded competition. This was supported by solus EDMs, high-impact display advertising, and a coordinated social push across our channels.
The result? A deeply aligned, multi-channel campaign that delivered over 4.9 million media impressions, drove nearly a million video views, and generated an engagement rate of 30% – nearly double our benchmark. Audiences didn’t just see Jeep content; they felt it, lived it, and shared in the spirit of adventure it represented.
This was more than just a campaign. It was a full-spectrum adventure experience that put Jeep at the heart of Australia’s most exciting outdoor moments.
7 x Feature Editorials
We crafted rich, location-specific features spotlighting Jeep’s versatility across Australia’s wildest terrain – each article brought a new adventure to life and positioned Jeep as the ultimate enabler of exploration, from coast to canyon.
7 x Influencer Reels
Trusted creators from our Explorer Network captured raw, on-the-road moments—off-grid camps, 4WD grit, and spontaneous dives, creating native Reels that showcased Jeep’s spirit of freedom in motion across every Aussie state.
EDM
A bespoke email campaign drove traffic to Jeep stories, videos, and competition, engaging our adventure-hungry audience and delivering high open and click-through rates with content that oozed dust, diesel, and discovery.
Competition
Our Australia-wide competition, offering the ultimate Jeep adventure, generated thousands of entries and fresh leads. It was deeply embedded in the campaign narrative and ignited major hype across all content pillars.
Landing Page
A central, high-impact landing page housed the full campaign—Reels, editorials, competition, and other relevant content from across the site that showcased Jeep’s lifestyle in one punchy hub built for depth and engagement over the long term.
Social Amplification
We hit every corner of the internet Jeep-style – via paid, organic, and influencer content—reaching millions with short-form storytelling and amplifying the campaign’s UGC soul across social with real-world energy.