Visit Victoria

Inspiring Melburnians to explore Regional Victoria in a post-Covid world.

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We crafted a 12 part media and content series highlighting each of the Garden State’s 12 regions. We inspired Melburnians to go regional and support local tourism and businesses who had it tough during the pandemic.

Our team produced thumb-stopping videos to showcase each RTB, with a unique creative approach that focused on the soundscapes of each region. An accompanying diverse range of high-quality, distinctive images delivered owned-content suites to Victorian RTBs that continue to provide value.

Visual content was then rolled out across We Are Explorers via a comprehensive media campaign. We brought awareness of the diversity of the state to our audience through soulful storytelling and strategic social and email promotion – resulting in high reach and engagement across the campaign.

Client

Visit Victoria

Campaign Year

2022

Services

Film, Imagery, Articles

Website

visitvictoria.com

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Myself and the team have been blown away by the outcome; the professionalism, dedication and passion for what they do is unrivalled in this space and we're excited to work with them again - ASAP!

Marc Sleeman

CEO, Grampians Regional Tourism

We Are Explorers really helped us showcase an active and energetic message about our region with a series of beautifully captured, edited and finished content pieces. The team were professional, well-organised, and I felt achieved a good balance of incorporating our ideas and objectives whilst maintaining the integrity of their audience and creativity.

Tracy Carter

Acting Executive Director, Tourism Greater Geelong & The Bellarine

The content that has landed speaks to their ability to produce remarkable landscapes, drone shots that give our audience a never seen before perspective of their national parks and photography that creates an instant connection. We think they have nailed the brief and produced content that will live beyond this execution which I think is the best compliment we can give.