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Arc'teryx

A 12 month partnership showcasing the transformative power of the great outdoors.
Copy of @mattwisemanmedia_WAExARC_Day 2_26.7.22_Full Res-4989

Athletes, weekend warriors, ski-bums, trail junkies, adventure dads, dirtbag climbers, microadventurers, bikepackers, packrafters, and bikerafters…

At the heart of this 12 month partnership was high-impact storytelling of adventures and people, in all their glorious variety. Adventure means something different to everyone, but it’s in absolutely all of us.

We crafted four content adventures in locations across Australia where we embarked on talent-led productions in hiking, biking, skiing, and climbing.

On each adventure we maximised on the content opportunity by capturing in a variety of formats whilst placing Arc’teryx and the gear range smack bang at its beating core.

Check Out The Campaign
Client
Arc'teryX
Campaign Year
2022
Services
EDITORIAL, PODCAST, Imagery, Giveaways
Website
arcteryx.com.au
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Owned Images for Client
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ARC001 Podcast Climb 1
ARC001 - InsideOutPod3 - Snow (1)
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"The perfect balance of content and commerce, We Are Explorers have truly raised the bar for what we look for in a media partner. From lead generation and editorial to community events, the WAE team are brimming with enthusiasm and never short of ideas on how to bring our brand to life."

Hayden Stevens
Omnichannel Marketing Manager (Arc’teryx AU/NZ)

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